diff --git a/docker_custodian/docker_gc.py b/docker_custodian/docker_gc.py
index aa458a7..c02c2f6 100644
--- a/docker_custodian/docker_gc.py
+++ b/docker_custodian/docker_gc.py
@@ -4,6 +4,7 @@ Remove old docker containers and images that are no longer in use.
 
 """
 import argparse
+import fnmatch
 import logging
 import sys
 
@@ -88,7 +89,10 @@ def filter_excluded_images(images, exclude_set):
         image_tags = image_summary.get('RepoTags')
         if no_image_tags(image_tags):
             return True
-        return not set(image_tags) & exclude_set
+        for exclude_pattern in exclude_set:
+            if fnmatch.filter(image_tags, exclude_pattern):
+                return False
+        return True
 
     return filter(include_image, images)
 
diff --git a/tests/docker_gc_test.py b/tests/docker_gc_test.py
index 1a6caf1..242334c 100644
--- a/tests/docker_gc_test.py
+++ b/tests/docker_gc_test.py
@@ -177,6 +177,47 @@ def test_filter_excluded_images():
     assert list(actual) == expected
 
 
+def test_filter_excluded_images_advanced():
+    exclude_set = set([
+        'user/one:*',
+        'user/foo:tag*',
+        'user/repo-*:tag',
+    ])
+    images = [
+            {
+                'RepoTags': ['<none>:<none>'],
+                'Id': 'babababababaabababab'
+            },
+            {
+                'RepoTags': ['user/one:latest', 'user/one:abcd']
+            },
+            {
+                'RepoTags': ['user/foo:test']
+            },
+            {
+                'RepoTags': ['user/foo:tag123']
+            },
+            {
+                'RepoTags': ['user/repo-1:tag']
+            },
+            {
+                'RepoTags': ['user/repo-2:tag']
+            },
+
+    ]
+    expected = [
+            {
+                'RepoTags': ['<none>:<none>'],
+                'Id': 'babababababaabababab'
+            },
+            {
+                'RepoTags': ['user/foo:test'],
+            },
+    ]
+    actual = docker_gc.filter_excluded_images(images, exclude_set)
+    assert list(actual) == expected
+
+
 def test_is_image_old(image, now):
     assert docker_gc.is_image_old(image, now)