diff --git a/plugin/docker.go b/plugin/docker.go
index cb38fb2..b0d5830 100644
--- a/plugin/docker.go
+++ b/plugin/docker.go
@@ -5,6 +5,7 @@ import (
 	"os"
 	"os/exec"
 	"strings"
+	"time"
 
 	"github.com/urfave/cli/v2"
 )
@@ -106,6 +107,9 @@ func commandBuild(build Build) *exec.Cmd {
 		args = append(args, "--platform", strings.Join(build.Platforms.Value()[:], ","))
 	}
 
+	// append generated build args
+	args = append(args, "--build-arg", "DOCKER_IMAGE_CREATED=%s", time.Now().Format(time.RFC3339))
+
 	return exec.Command(dockerExe, args...)
 }