diff --git a/plugin.go b/plugin.go
index ce784d1..89fd7fd 100644
--- a/plugin.go
+++ b/plugin.go
@@ -58,12 +58,6 @@ type (
 
 // Exec executes the plugin step
 func (p Plugin) Exec() error {
-	// this code attempts to normalize the repository name by appending the fully
-	// qualified registry name if otherwise omitted.
-	if p.Login.Registry != defaultRegistry &&
-		!strings.HasPrefix(p.Build.Repo, p.Login.Registry) {
-		p.Build.Repo = p.Login.Registry + "/" + p.Build.Repo
-	}
 
 	// TODO execute code remove dangling images
 	// this is problematic because we are running docker in scratch which does