diff --git a/main.go b/main.go
index 6e61c7a..b16f035 100644
--- a/main.go
+++ b/main.go
@@ -118,6 +118,11 @@ func main() {
 			Usage:  "squash the layers at build time",
 			EnvVar: "PLUGIN_SQUASH",
 		},
+		cli.BoolTFlag{
+			Name:   "pull-image",
+			Usage:  "force pull base image at build time",
+			EnvVar: "PLUGIN_PULL_IMAGE",
+		},
 		cli.BoolFlag{
 			Name:   "compress",
 			Usage:  "compress the build context using gzip",
@@ -172,6 +177,7 @@ func run(c *cli.Context) error {
 			Tags:       c.StringSlice("tags"),
 			Args:       c.StringSlice("args"),
 			Squash:     c.Bool("squash"),
+			Pull:       c.BoolT("pull-image"),
 			Compress:   c.Bool("compress"),
 			Repo:       c.String("repo"),
 		},
diff --git a/plugin.go b/plugin.go
index e2c9237..f65921a 100644
--- a/plugin.go
+++ b/plugin.go
@@ -47,6 +47,7 @@ type (
 		Tags       []string // Docker build tags
 		Args       []string // Docker build args
 		Squash     bool     // Docker build squash
+		Pull       bool     // Docker build pull
 		Compress   bool     // Docker build compress
 		Repo       string   // Docker build repository
 	}
@@ -185,9 +186,8 @@ func commandInfo() *exec.Cmd {
 
 // helper function to create the docker build command.
 func commandBuild(build Build) *exec.Cmd {
-	args := []string {
+	args := []string{
 		"build",
-		"--pull=true",
 		"--rm=true",
 		"-f", build.Dockerfile,
 		"-t", build.Name,
@@ -200,6 +200,9 @@ func commandBuild(build Build) *exec.Cmd {
 	if build.Compress {
 		args = append(args, "--compress")
 	}
+	if build.Pull {
+		args = append(args, "--pull=true")
+	}
 	for _, arg := range build.Args {
 		args = append(args, "--build-arg", arg)
 	}