hugo-geekblog/layouts/partials/microformats/schema.html

{{- if eq .Kind "home" }}
  <script type="application/ld+json">
  {
      "@context": "http://schema.org",
      "@type": "WebSite",
      {{ with .Site.Params.GeekblogAuthor -}}
      {{ with index $.Site.Data.authors . }}"author": "{{ .name }}",{{ end }}
      {{- end }}
      "name": "{{ .Site.Title }}",
      "url": {{ .Site.BaseURL | jsonify | safeJS }},
      {{- with partial "utils/description" . }}
      "description": {{ trim (. | plainify) "\n" | jsonify | safeJS }},
      {{- end }}
      {{- with partial "utils/featured" . }}
      "thumbnailUrl": {{ . | jsonify | safeJS }},
      {{- end }}
      {{- with .Site.Params.GeekblogContentLicense }}
      "license": "{{ .name }}",
      {{- end }}
      "inLanguage": {{ .Lang }}
  }
  </script>
{{- else if .IsPage }}
  {{- $authors := default (slice .Site.Params.GeekblogAuthor) .Params.authors -}}
  {{- $ac := 0 -}}
  {{- $ac_max := default 0 (len $authors) -}}

  <script type="application/ld+json">
  {
      "@context": "http://schema.org",
      "@type": "BlogPosting",
      "articleSection": "{{ .Section | humanize | title }}",
      "name": "{{ (partial "utils/title" .) | safeJS }}",
      "url" : {{ .Permalink | jsonify | safeJS }},
      "headline": "{{ (partial "utils/title" .) | safeJS }}",
      {{- with .Params.lead }}
      "alternativeHeadline": "{{ . }}",
      {{- end }}
      {{- with partial "utils/description" . }}
      "description": {{ trim (. | plainify) "\n" | jsonify | safeJS }},
      {{- end }}
      {{- with partial "utils/featured" . }}
      "thumbnailUrl": {{ . | jsonify | safeJS }},
      {{- end }}
      "wordCount" : "{{ .WordCount }}",
      {{- with .Site.Params.GeekblogContentLicense }}
      "license": "{{ .name }}",
      {{- end }}
      "inLanguage": {{ .Lang }},
      "isFamilyFriendly": "true",
      "mainEntityOfPage": {
          "@type": "WebPage",
          "@id": {{ .Permalink | jsonify | safeJS }}
      },
      {{- with $tags := .Params.tags }}
      "keywords" : [ {{ range $i, $tag := $tags }}{{ if $i }}, {{ end }}"{{ $tag }}" {{ end }}],
      {{- end }}
      {{- with $authors }}
      "author" : [
          {{- range sort . }}
          {{- with . -}}
          {{- $ac = (add $ac 1) }}
          {{- $author := index $.Site.Data.authors . }}
          {
              "@type": "Person",
              "name": "{{ $author.name }}"
          }{{ if lt $ac $ac_max }},{{ end }}
          {{- end -}}
          {{- end }}
      ],
      {{- end }}
      "copyrightHolder" : "{{ .Site.Title }}",
      "copyrightYear" : "{{ .Date.Format "2006" }}",
      "dateCreated": "{{ .Date.Format "2006-01-02T15:04:05.00Z" | safeJS }}",
      "datePublished": "{{ .PublishDate.Format "2006-01-02T15:04:05.00Z" | safeJS }}",
      "dateModified": "{{ .Lastmod.Format "2006-01-02T15:04:05.00Z" | safeJS }}",
      "publisher":{
          "@type":"Organization",
          "name": {{ .Site.Title }},
          "url": {{ .Site.BaseURL | jsonify | safeJS }},
          "logo": {
              "@type": "ImageObject",
              "url": {{ (default "brand.svg" .Site.Params.logo) | absURL | jsonify | safeJS }},
              "width":"32",
              "height":"32"
          }
      }
  }
  </script>
{{- end }}