diff --git a/layouts/shortcodes/imgproc.html b/layouts/shortcodes/imgproc.html
index 2e167d8..5ebdccd 100644
--- a/layouts/shortcodes/imgproc.html
+++ b/layouts/shortcodes/imgproc.html
@@ -1,6 +1,7 @@
 {{ $original := .Page.Resources.GetMatch (printf "*%s*" (.Get 0)) }}
 {{ $command := strings.ToLower (printf "%s" (.Get 1)) }}
 {{ $options := .Get 2 }}
+{{ $customAlt := .Get 3 }}
 {{ if eq $command "fit"}}
     {{ .Scratch.Set "image" ($original.Fit $options) }}
 {{ else if eq $command "resize"}}
@@ -11,9 +12,13 @@
     {{ errorf "Invalid image processing command: Must be one of Fit, Fill or Resize. Is: %s" ($command)}}
 {{ end }}
 {{ $image := .Scratch.Get "image" }}
+{{ $imgAlt := $original.Title }}
+{{ if $customAlt }}
+{{ $imgAlt = $customAlt }}
+{{ end }}
 <figure class="post-figure">
     <a href="{{ $original.RelPermalink }}">
-        <img class="post-figure__img" src="{{ $image.RelPermalink }}" width="{{ $image.Width }}" height="{{ $image.Height }}">
+        <img class="post-figure__img" src="{{ $image.RelPermalink }}" alt="{{ $imgAlt }}" width="{{ $image.Width }}" height="{{ $image.Height }}">
     </a>
     <figcaption class="post-figure__caption">
     <small>