When you add new standards, you should increment the version of your standards. Your playbooks and roles should declare what version of standards you are using, otherwise ansible-later assumes you're using the latest. The declaration is done by adding standards version as first line in the file.
To add standards that are advisory, don't set the version. These will cause a message to be displayed but won't constitute a failure. When a standard version is higher than declared version, a message will be displayed 'WARN: Future standard' and won't constitute a failure.
If you only want to check one or two standards quickly (perhaps you want to review your entire code base for deprecated bare words), you can use the `-s` flag with the name of your standard. You can pass `-s` multiple times.